Menu Design

A good menu does quiet work — it leads the eye to the dishes you want to sell and makes deciding easy for a busy table. We design around hierarchy and grouping: sections in a sensible order, signature and high-margin dishes placed where attention naturally lands, descriptions that tempt without rambling, and prices that are clear but not shouting. The result is menu design that reads cleanly and nudges the order, while still feeling like your venue. Every menu is original artwork to print specification, built to be reprinted easily when your offer changes.

Your order includes professional menu layout and artwork for the format you need — single sheet, folded, or multi-page. Final files are supplied as print-ready CMYK PDFs at 300dpi with proper bleed and safe-area, ready for any printer. Two revision rounds are included, so you can fine-tune wording and pricing before approval, and your finished files stay in your portal so you can re-download and reprint whenever the menu changes. Need allergen or dietary markers? Add dietary icon placement and we’ll position clear, consistent icons across the menu.

The best menus share a few things. Clear grouping — dishes in sections that match how people decide (starters, mains, sides, or by area of the kitchen). Deliberate hierarchy — signature and high-margin dishes given visual priority, not buried. Readable pricing — clear, but not a column of figures that turns the menu into a price list. Descriptions that tempt — enough to sell, not so much they clutter. And a layout built for the room — legible in low light, easy to scan at a busy table. We design to these by default, so the menu works front of house, not just on screen.

We design every common menu format. A single-sheet menu (A4 or A5) suits a focused offer or a daily-changing kitchen. Folded menus give more room and a more finished feel for a full food-and-drink list. Multi-page menus suit larger venues or separate food and drink sections. Drinks and wine lists, takeaway sheets and specials inserts can all match the main menu’s look. Not sure which format suits your venue and how often you change dishes? Tell us your offer and how often it updates, and we’ll recommend a format that’s easy to live with and reprint.

Menus increasingly need to carry allergen and dietary information clearly, and doing it well is a design job as much as a content one. With the dietary icon placement option, we position clear, consistent markers (vegetarian, vegan, gluten-free and allergen icons) across the menu so they inform without cluttering the layout. We’ll lay them out legibly and consistently — but the dish information itself (what contains what) needs to come from you and your kitchen, as you know your recipes; we present it clearly, we don’t determine it.

Getting a menu moving is straightforward. Send your dish list with prices, grouped roughly how you’d like it to read, plus any descriptions, your logo and brand look. Tell us the format and where it’s used (table, counter, takeaway). If you want allergen or dietary markers, send that information from your kitchen and we’ll place it. Not sure how to structure it? Send the raw list and we’ll suggest an order and hierarchy. You can place your order first and add the detail in your portal as the menu firms up.