Leaflet Design

Where a flyer makes one quick hit, a leaflet has room to do more — set out a service, walk through what you offer, or carry a local campaign through someone’s door. We design every leaflet around a clear reading order, so a reader can scan the headline, follow the detail and know exactly what to do next. Each one is created as original artwork to print specification, not dropped into a template, so it explains your business clearly and still looks the part. Flat or folded, it’s built to be picked up, read and kept.

Your order includes professional leaflet layout and artwork prepared for the format you choose — flat single-sheet leaflets or folded formats, from A6 and DL up to A4 and A3. Final files are supplied as print-ready CMYK PDFs at 300dpi with proper bleed and safe-area, set up correctly for the fold where one’s needed, so nothing important sits in a crease or gets trimmed. Two revision rounds are included, so you can review the proof and refine it before final approval, and your finished files stay in your portal to re-download whenever you need a reprint.

A good leaflet earns its keep by being easy to follow. A clear reading order — the eye should move from headline to detail to next step without hunting. Organised sections — especially when folded, each panel should do one job rather than blur into the next. Plain, scannable information — people skim leaflets, so headings and short blocks beat dense paragraphs. One clear next step — call, visit, book or order, made obvious. And built for print, not screen — proper margins, real print colour and fold-aware layout so it reads as well in the hand as on the page. We design to these by default, so your leaflet informs without overwhelming.

We design to every standard UK leaflet size, and the right one depends on how much you need to say. A6 and DL suit handouts and letterbox drops where cost-per-leaflet matters. A5 is the everyday all-rounder. A4 carries fuller detail — service breakdowns, price lists, more involved information. A3 gives the most room, usually folded down. Not sure which suits your content? Tell us what the leaflet needs to cover and we’ll recommend the size — that’s part of the job.

This is the question that most affects a leaflet, so a quick steer. Flat (single sheet, one or two sides) is right for a straightforward handout or a simple service summary. Half-fold gives you four clean panels — good for a front, a back and two inside pages of related content. Tri-fold (six panels) suits a service list or step-by-step that benefits from being broken into sections. Z-fold unfolds in a sequence, handy for a process or a story that builds. The trap is choosing a fold with more panels than your content needs; tell us what’s going in and we’ll recommend the fold that organises it best without wasting space.

A leaflet comes together fastest when we start with the right materials. Ideally that’s your logo (a vector file, or the best-resolution version you have), your content broken roughly into the sections you want (services, details, contact, any small print), any photos at good resolution, and your brand colours and fonts if you have them. Because leaflets carry more information than flyers, a rough running order of what goes where helps a lot — but don’t worry if it’s not organised yet, that’s part of what we do. We’ll help structure the content and always flag anything that would print poorly before it becomes a problem.