Loyalty Card Design

A loyalty card works when the reward is obvious and using it is effortless. We design around clarity: the offer stated plainly (“buy 9, get the 10th free”), the stamp or points area clear and easy to mark, and a back that carries the terms and your details without clutter. It should look like part of your brand and feel worth keeping in a wallet. It’s original artwork to print specification, built so your reward scheme is easy to understand at a glance and easy for staff to use at the counter.

Your order includes professional loyalty card artwork in the size you choose — business card, A7, A6 or DL — designed front and back. Final files are supplied as print-ready CMYK PDFs at 300dpi with bleed and safe-area, ready for any printer. Two revision rounds are included, and your files stay in your portal to re-download and reprint whenever you run low or refresh the offer.

The best loyalty cards share a few things. An obvious reward — the offer clear at a glance, so customers know exactly what they’re working toward. An easy-to-mark area — stamp boxes or points space that staff can mark quickly and clearly. Wallet-worthy design — on-brand and tidy enough that people keep it. Clear terms — the rules and your details on the back, without clutter. And durability in mind — a layout that still reads after a few weeks in a wallet. We design to these by default.

We design every common loyalty card size. A business card size is the classic — slips into any wallet, ideal for stamp cards. A7 gives a touch more room for the offer or more stamps. A6 is a bigger, more premium card or one with more detail. DL suits a card that folds or carries more information. Tell us your scheme and how many stamps or points are involved and we’ll recommend the size that fits the reward and the wallet.

Most loyalty cards are stamp or points based, and we design the marking area to be clear and easy to use — boxes to stamp, spaces to mark, or a grid to punch. If you run a tiered or VIP scheme, we design the card to signal the level. We design the printed card; if you’re pairing it with a digital scheme or QR code, send the details and we’ll incorporate it. The aim is a card that’s simple at the counter and clear to the customer.

Tell us how your scheme works — stamps, points, tiers, the reward — and the size you’d like (or let us advise). Send your logo, brand look and the wording for the offer and terms. If you’re adding a QR code or pairing with a digital scheme, send the details. Not sure how to structure the offer on the card? Describe the scheme and we’ll lay it out clearly. You can order first and add the detail in your portal afterwards.